The entrepreneurial venture creation process is represented by two
intersecting loops. Loop 1 faces the environment in interplay with the
entrepreneur’s knowledge, and interpretive, creative, and imaginative
abilities. Its prime mover is *Entrepreneurial Intent.* When advanced in its
invisible dynamics, this loop gives rise to *Opportunity Projected* and
presents a decision juncture for entrepreneurs – to commit or not to
pursuing the indicated venture. *Entrepreneurial Commitment* is a force
field, the prime mover in Loop 2 that extracts from the Opportunity
Projected several business concepts that are evaluated for their market fit.
This process of defining business concepts and evaluating them is complex
because of the array of choices presented, and calls for entrepreneurial
judgment. The Opportunity Projected, entrepreneurial commitment, and the
components involving market evaluation form the second market-facing loop.
Both loops intersect at Opportunity Projected, and are enveloped by
*Entrepreneurial
Energy* in distinct form in each loop, potential and kinetic, respectively.
Functionally, the entrepreneur is an artist in the first loop, an executive
in the latter, and in totality, a factor of production in tandem with
capital and other factors that imparts momentum to the economy.